Your own way
Description
For the new Mazing Nzela campaign, I went back to the brand’s essence. Mazing comes from amazing, and Nzela means road or path in Lingala. The brand’s mission has always been to inspire people to keep moving forward — to follow their dreams, to walk their own path.
To capture this idea, I wanted to create images that embody motion — the energy of a journey, the beauty of persistence. Through motion blur and movement, I wanted to tell the story of someone who keeps going, no matter what.
The campaign invites everyone who has a dream to follow their own way.
credits
- Art direction - Joao Uchoa
- Photography - Nadia Tarra
- Models - Basile and RUbbi
- Marketing - Romane Bürgi
Clients
Mazing Nzela
Softwares
Photoshop
Services
Art direction
branding
team management