Description

To celebrate the launch of the new X Speedportal shoes, a collaboration between @adidas and @rickandmorty , a special contest was organized! By opening the Speedportal via a QR code, participants had a chance to win exciting prizes such as a pair of Adidas X Speedportal shoes, the FIFA 23 video game, and gifts.

retail

For this activation, I designed a custom metal structure featuring the portal, along with a large display showcasing Karim Benzema, who was the face of the campaign.

The campaign was rolled out across multiple European countries, in Decathlon stores, and was translated into several languages Spanish, German, Italian, Polish, and more.

social media

We collaborated with popular influencers like Amine Ma Tue, Inoxtag, Rebeudeter, and many others to promote the activation and the new shoe model creating strong visibility both in-store, on social media, and within the Adidas app.