Description

For the 2022 World Cup, adidas introduced the Home of Football — an immersive space where fans and public figures gathered to celebrate the competition through live matches, concerts, and special events. Naza performed a rap concert, while Aminematue hosted a live show featuring guests such as Inoxtag, Mister V, Maghla, and many more.

As an Art Director at WE ARE YOUNG, I supported this project from start to finish. From the initial concept, creating clear visuals and mockups for client presentations, to the final production, including custom assets and a tailored visual identity. The entire project was designed to maintain strong visual consistency across all elements — from small items like a can to large-scale installations such as a full-size football field.